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Title: Magazine Print vs Tablet Essay draft
Description: A second year essay arguing the statement by George Louis: "Magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen." - Is he right?
Description: A second year essay arguing the statement by George Louis: "Magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen." - Is he right?
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“Magazines will never die because there is a visceral feeling of having that thing in your hands and
turning the pages
...
” Is George Lois right – can magazines survive the
tablet era?
It is controversial for many to question; is print dead? With technology increasingly becoming more
popular, it seems that it is starting to shape the way we live our everyday lives
...
It will look at reliable secondary sources
such as statistics and articles which can prove whether magazines still triumph or fail in comparison
to their electronic alternative
...
It has to be said that this debate is all a matter of opinion and prediction
...
It is
however, no doubt that the world is changing rapidly and at an exceeding pace
...
” (Joel, 2010)
...
In this specific case, this was true, as books usually hold
out of date information whereas, internet articles are not only easier to find, they are as up to date
as possible
...
Then should it be
challenged whether this is the actual case or whether it is just assumed that, this is the way every
‘old fashioned’ media is going to go
...
” (Joel, 2010)
...
However, the tablet as we know it today, did not exist
1
five years ago
...
In November 2010 Virgin Tycoon, Richard Branson announced that he was to release the ‘first truly
digital’ magazine for the iPad
...
For £1
...
99 a month you will have about 100 pages of content poured
into your tablet computer
...
It was looked upon as a media phenomenon, and a
revolution in a way we consume information and entertainment
...
Rupert Murdoch of the News of the World was mentioned by the Guardian, as if he was involved in a
competitive battle with Branson
...
Based on 30 years of reading News of the World and other papers [Murdoch] publishes, I think on
quality we'll be willing to be judged
...
This suggests that even though the media
was shifting from print to digital, that the main competition was not the way that the audience
physically consumed their information, but it was the quality of the information, and the
professionalism of which they consumed it, that was the real battle and which had always been the
real battle
...
The research involved a ‘reading behaviour’ study
of 6,965 subscribers to Vogue, Wired, GQ, Vanity Fair and Glamour, who read these magazines
either in print or digital – iPad or Android – format, or those who use both platforms
...
2
Fig 1 – Durrani (2013), Conde Nast research
The results of this research (figure 1) concluded that both mediums register equivalently high dwell
times, whether people consume magazines in print or digital
...
(Durrani, 2013)
...
President of Condé Nast, Nicholas Coleridge, International and managing director of Condé Nast
Britain, told Campaign magazine: "This research debunks for all time the assumption that people
read print and digital magazines in different ways, and for different periods of time
...
The ABC has been particularly keen to see third party verified data on this subject and scale, and
now we have it
...
We can move on
...
3
This is a fair statement but is it really enough to put an end to the digital vs
...
Primary
research shown through Figures 2 to 5 was conducted on a series of 35 random people who carried
out the survey out of their own interest and free will, and it focus’ on opinion
...
It appears as
though 32/35 people do feel as though the feeling the pages of a magazine adds to the experience
...
In fig
Fig 2 – Pentland (2014), Primary research question 1
4
Fig 3 – Pentland (2014), Primary research question 2
Fig 4 – Pentland (2014), Primary research question 3
Fig 5 – Pentland (2014), Primary research question 4
One of the 35 written answers stood out in question 4
...
For example; Kindles are gradually replacing
books, although there are many who still prefer to hold the actual book rather than an electronic
device
...
Some people enjoy reading a magazine and having a cup of tea etc, so I find it hard to
believe there will ever be a point when companies can realistically cut off magazine production
...
5
Although this primary research is only on a small scale and can only produce so much insight into the
true public opinion of this matter
...
While half of respondents
to its state-‐of-‐the-‐media survey (2,276 UK consumers, aged 14 to 75) owned a Smartphone, 35%
subscribed to at least one printed magazine in 2011
...
However, the primary research
is an up to date source which still supports this despite the adoption of tablet devices constantly on
the rise
...
Figures released in March 2013 by The Audit Bureau of Circulation (ABC) also go against the opinions
of this primary research and showed that leading print magazines such as Nuts and year – on – year
figures were -‐29
...
6%
...
The Guardian have posted countless articles over this topic and in 2013 one of their sub headlines
read “Declining sales do not mean the end for glossies
...
” (Rowlands, 2013)
...
7% in the ABCs
...
Going back to
the statement by George Louis, yes, you can feel the pages of a magazine but the digital version of
Top Gear provides galleries and high-‐definition videos, as well as exclusive offers and new forms of
interactivity
...
6
In theory George Louis’ statement is only a matter of opinion, and there are numerous surveys and
campaigns with support and defy his statement
...
Word Count: 1,612
7
Reading list
Durrani, A (2013)
...
http://www
...
co
...
Hooper, M (2012)
...
theguardian
...
Joel, M (2010)
...
http://www
...
com/blog/archives/print-‐is-‐not-‐dead-‐1/
Last Accessed: 24/04/2014
...
Print is not dead
...
twistimage
...
Pentland, E (2014)
...
quicksurveys
...
aspx?surveyId=1175470 Last Accessed: 25/04/2014
...
Richard Branson launches Project as 'first truly digital' magazine for iPad
...
theguardian
...
Rowlands, B (2013)
...
http://www
...
com/media-‐network/media-‐network-‐blog/2013/mar/07/fall-‐rise-‐
magazines-‐print-‐digital Last Accessed: 24/04/2014
Title: Magazine Print vs Tablet Essay draft
Description: A second year essay arguing the statement by George Louis: "Magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen." - Is he right?
Description: A second year essay arguing the statement by George Louis: "Magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen." - Is he right?